The company offers separate tracks for male and female users, which incentivize behavioral changes tailored to individuals that will likely have positive impacts on health, according to BostInno.
“We‘re offering truly personalized healthcare,”Sean Eldridge, Gain Life‘s cofounder and CEO, told BostInno. “It goes beyond gender and is catered to each individual…In the beginning, we have people take a 30-minute questionnaire to figure out what makes them tick, what their lives look like, what‘s going on in their families, what stresses them.“
The company is using lessons learned from cognitive behavioral therapy and psychology to inform their brand of preventive medicine, and while the minds behind Gain Life don‘t expect that change to happen overnight, a number of factors working in healthcare are working to emphasize the value of prevention over cure.
“As more employers move to high-deductible health plans, individuals are going to feel it in their wallet and want to do something about it,”Mr. Eldridge told BostInno. “If individuals have to think, ‘Now that I‘m responsible for the X, Y and Z medications that I wouldn‘t need if I got my health under control,’they‘ll be more likely to take action.“
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