Despite risks involving patient privacy, the opportunities social media offers are tremendous. According to the release, organizations need to lay out detailed guidelines to avoid social media-related problems. Defining the audience and the social media approach, identifying an executor of the social media content and establishing crisis procedures are key steps hospitals should take.
Read the ECRI report on Social Media in Healthcare.
Related Articles On Social Media Use in Healthcare:
Study: Social Media Can Bolster Emergency Response Effectiveness
7 Tips for Hospitals to Utilize Twitter Effectively
5 Basics for Any Hospital Social Media Plan
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