Three things to know:
1. For the study, researchers conducted a trial to determine whether providing older adults with internet-based plan selection support tools helped them choose Medicare Part D prescription drug plans for 2017.
2. By providing members an online selection tool, older adults’ satisfaction was increased and so was the amount of time they spent selecting a plan. Additionally, researchers found that personalized advice upped members’ rates of switching plans.
3. “Our study demonstrates that there is a population of older adults who are receptive to online decision-support tools for health insurance,” the authors concluded. “These seniors benefit from machine-based expert recommendations when they are combined with a patient-centered decision-support tool. Different approaches, however, may be necessary to design interventions that are effective for consumers who are less engaged in decision-making.”
For the full study, click here.
More articles on payers:
5 must-reads on payer-provider relationships
State of the payer market: the growing need for infrastructure and operations
8 recent lawsuits involving payers
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.
