Blue Cross Blue Shield exec tapped for new role at digital health start-up

James Colbert, MD, has been named the senior vice president of care delivery for Memora Health, a digital health start-up.

Dr. Colbert was most recently the senior medical director for delivery system innovation and analytics at Blue Cross Blue Shield of Massachusetts, according to an April 20 press release. He also previously served as vice president of population health at Benevera Health and currently holds faculty positions at Boston-based Harvard Medical School and Brigham and Women’s Hospital.

Dr. Colbert will oversee care delivery at Memora Health, a technology platform for virtual care delivery and complex care management.

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