Vinome is a company seeking to analyze individuals’ DNA to understand taste preferences and taste profiles to match people with wines.
Vinome, a combination of “vino” and “genome” sends customers a kit they use to send back a saliva sample. Vinome then analyzes the DNA to uncover each person’s “unique taste profile” and then sends matched, hand-selected bottles of wine to the customer. “Your vinome results become part of a streamlined algorithm that predicts exactly what characteristics of wine you will enjoy,” according to the Vinome website.
The company’s website says all genetic information is kept in an encrypted storage system.
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2 Google and Twitter executives create genetic cancer testing startup
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