A new use for genomics: Using DNA to find wine preferences

In healthcare, genetic testing is often lauded as a way to develop more targeted treatments and identify variations that could lead to illnesses and ailments. While DNA can provide detailed information about a person's health and how the body reacts to certain drugs, it can also provide information about a person's taste preferences.

Vinome is a company seeking to analyze individuals' DNA to understand taste preferences and taste profiles to match people with wines.

Vinome, a combination of "vino" and "genome" sends customers a kit they use to send back a saliva sample. Vinome then analyzes the DNA to uncover each person's "unique taste profile" and then sends matched, hand-selected bottles of wine to the customer. "Your vinome results become part of a streamlined algorithm that predicts exactly what characteristics of wine you will enjoy," according to the Vinome website.

The company's website says all genetic information is kept in an encrypted storage system.

More articles on genomics:

HIPAA doesn't apply to Precision Medicine Initiative, sparking privacy concerns 
UW Medicine signs deal with Chinese genomics firm to advance biomedical tech 
2 Google and Twitter executives create genetic cancer testing startup 

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