Here are four key takeaways from the report, which surveyed more than 200 executives from healthcare organizations across the U.S.
1. Only 8 percent of respondents believe non-hospital competitors’ health offerings pose no threat to their own organizations; 88 percent, meanwhile, believe the opposite, citing Optum, CVS Health/Aetna and Amazon as major threats.
2. Nearly 70 percent of the executives listed Optum as having the highest degree of competitive threat to hospitals and health systems, with a total of 26 percent labeling the company as an “extreme threat.” CVS Health/Aetna was close behind, at 66 percent, while 56 percent of respondents cited Amazon as a strong or extreme threat.
3. Amazon’s perceived threat seems to stem largely from its unbeatable digital experience. Almost every respondent — 98 percent — admitted that their organizations’ digital experiences are somewhat or significantly worse than Amazon’s, with the remaining 2 percent claiming to offer a comparable (but not superior) experience to Amazon.
4. Google and Apple, meanwhile, pose less of a threat to hospitals and health systems: Fewer than 40 percent of the executives listed each company as a major source of competition.
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