How can you modernize and create lasting change in an industry that's crippled by outdated systems and unproductive processes? It's a question many are working to solve.
Technologies like virtual reality, the internet of things, blockchain and artificial intelligence are on the rise in all industries. These terms are filled with promise, but frequently have trouble reaching potential, especially in healthcare.
I recently sat down with Kerrie Holley, senior vice president and technology fellow at Optum, to get his thoughts on preparing for emerging tech implementation and adoption in the existing healthcare environment. Here are four tips he shared.
1. Know your audience
"Every organization in the health system has processes, procedures and systems with room for improvement," Mr. Holley said. "When thinking about your business problem, focus on and fully understand the people who are being impacted by the issue."
Is it a clinician who is tired, stressed and overworked? Is it a busy claims agent who is constantly referencing new and changing criteria to adhere to? Is it an elderly consumer who doesn't know how to use a computer to look for a provider?
You need to spend time with and walk in the shoes of the people who will be interacting with it.
2. Educate yourself
"We can do so much more with technology today than we could a decade ago, so I can't stress this point enough: Health leaders, carve out time to get educated on new and emerging tech," said Mr. Holley. This is vital for understanding how to reduce costs, improve outcomes, enhance the experience of patients and providers, and often, create a competitive business advantage.
Embracing the art of the possible means realizing what's possible today, setting up the best preparations for the tech advancements of tomorrow, and not letting perfect be the enemy of good.
3. Create a change management plan (and hold to it)
You have to create a plan for change that engages each person who will be impacted by the tech implementation. As you create, ensure you think about and incorporate all the touch points in healthcare. In this industry, one business change can cascade into many different effects.
Positive, meaningful change requires a thoughtful perspective of the complex healthcare system and the individuals who work within it. Develop a plan that addresses those complexities and fits your business culture. Then, hold your organization to it.
4. Buyer beware
Do your research and realize that technology sellers will often cast their products under the light of the latest technology. There are different waves, stages and levels of each technology type. So it's important to do your homework and verify you are getting the most advanced and applicable solution for your organization.
"Also, be aware that many technology vendors will also place a 'healthcare' wrapper around their horizontal technology. The healthcare industry is complex and constantly changing. Find a company that is embedded in health systems and understands technology from the human perspective," said Mr. Holley.
For more insights and deep dives on emerging tech in healthcare, visit optum.com/technology.