Hospitals tap into Giving Tuesday

Hospitals and health systems across the U.S. are amplifying year-end fundraising efforts by joining the Giving Tuesday movement, which has celebrated ways to give back after Black Friday and Cyber Monday since 2012.

Nonprofit hospitals rely on donations to fund everything from research to construction projects, and they are hoping to boost fundraising efforts on Giving Tuesday. Some hospitals, such as Memphis, Tenn.-based St. Jude's Research Hospital and Chicago-based Ann and Robert H. Lurie Children's Hospital, have created webpages asking for donations on Giving Tuesday.

Many hospitals set fundraising goals for Giving Tuesday. Traverse City, Mich.-based Munson Healthcare and Wellsville, N.Y.-based Jones Memorial Hospital each set a $50,000 goal. Grace Cottage Hospital in Townshend, Vt., hopes to raise $28,000 to buy new vital signs monitors.

Hospitals and health systems are also finding creative ways to promote their Giving Tuesday campaigns. Auburn (N.Y.) Community Hospital created a music video to inspire people to donate, and Children's Hospital Los Angeles is teaming up with a local radio station to promote its fundraising campaign.

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