4 Managed Care Contract Questions Regarding Marketing

Naya Kehayes, managing principal and CEO of Eveia Health Consulting and Management, recommends hospitals and other providers ask payors these four questions regarding advertising and marketing within managed care contracts during negotiations.

Advertisement

1. What, if any, is the potential volume to be derived from the contract, both in terms of market share retention and expansion?

2. Are payor marketing plans defined?

3. Is the payor’s use of providers’ names appropriately restricted?

4. Are provisions included to cease marketing the hospital in the event of termination?

More Articles on Managed Care Contracts:

WellPoint to Acquire Amerigroup for $4.9B

New Kentucky Medicaid Chief Used to Head State Managed Care Plan

6 Managed Care Contract Questions Regarding Release and Audit of Records

At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.

Advertisement

Next Up in Financial Management

Advertisement

Comments are closed.