Here are the nine most important strategies for marketers in the coming year, as identified by the Mondo Creative & Digital Trends report, which surveyed more than 1,000 creative and digital marketing decision-makers.
1. Video — 76 percent
2. General Data Protection Regulation compliance — 55 percent
3. Artificial intelligence- and machine learning-powered tech or services — 41 percent
4. Reactive design — 38 percent
5. Experiential marketing — 31 percent
6. Micro-moments — 28 percent
7. Motion design — 24 percent
8. Visual search — 21 percent
9. Voice search — 10 percent
More articles on digital marketing:
How the highest-performing digital marketers use IT tools: AI, data analytics & more
Digital marketing at Shriners Chicago drives patient acquisition by telling the ‘amazing’ story of its care
Banning hospital advertising could increase readmissions, study finds
