Three things to know:
1. Through the partnership, which begins immediately, SCC will lead strategy, creative and media placement for the UChicago Medicine brand.
2. The agency will oversee expansion of the health system’s “At the Forefront,” brand, which highlights UChicago Medicine’s 92-year history of innovation in medicine.
3. SCC previously collaborated with and managed brand duties for Downers Grove, Ill.-based Advocate Health Care, Northwestern Memorial Hospital in Chicago and Elk Grove Village, Ill.-based Alexian Brothers Medical Center, among others.
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