UChicago Medicine taps creative technology agency to oversee digital brand

University of Chicago Medicine announced July 29 that Schafer Condon Carter will lead its creative digital media strategy as the health system's agency of record.

Three things to know:

1. Through the partnership, which begins immediately, SCC will lead strategy, creative and media placement for the UChicago Medicine brand.

2. The agency will oversee expansion of the health system's "At the Forefront," brand, which highlights UChicago Medicine's 92-year history of innovation in medicine.

3. SCC previously collaborated with and managed brand duties for Downers Grove, Ill.-based Advocate Health Care, Northwestern Memorial Hospital in Chicago and Elk Grove Village, Ill.-based Alexian Brothers Medical Center, among others.

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