Angola, Ind.-based Cameron Memorial Community Hospital has rebranded as Cameron Health. The name change reflects how the 25-bed hospital has grown to include a growing number of specialties and subspecialties and locations. “With our new name comes a new logo.…
Digital Marketing
The hospitals that made U.S. News & World Report’s Best Hospitals 2025-26 Honor Roll are led by chief marketing officers with cumulative decades of experience, as well as some newer executives. Here are the marketing leaders of the 20 hospitals…
A Texas academic medical center has rebranded to better reflect its local roots and align with its parent system. The University of North Texas Health Science Center at Fort Worth, which is often simply called HSC, is now known as…
From AI integration to workforce development, health system marketing leaders are making targeted investments in 2025 aimed at boosting engagement, strengthening strategy alignment and driving measurable results. Several marketing executives spoke with Becker’s about the initiatives and investments that are…
New Hyde Park, N.Y.-based Northwell Health has debuted a new public service campaign aimed at reducing firearm-related deaths among children, reinforcing its long-standing stance on treating gun violence as a public health crisis. In partnership with advertising agency StrawberryFrog, the…
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A Louisiana hospital is eyeing a stadium naming rights deal that could cost as much as $50 million over a decade, the Advocate in Baton Rouge, La., reported. Baton Rouge-based Our Lady of the Lake Medical Center is in talks…
Amazon’s streaming service pulled a documentary critical of pharmacy benefit managers after receiving a legal threat from UnitedHealth Group, The New York Times reported. The docuseries, “Modern Medical Mafia,” accuses PBMs of acting as an organized “crime ring” that has…
Anderson, S.C.-based AnMed has rebranded its urgent care service line after teaming up with an urgent care chain. AnMed Urgent Care is the new name of the joint venture formed in March between AnMed and Urgent Care Group. The centers…
Health systems have been coming under scrutiny for stadium naming rights deals. In May, Weston Wamp, mayor of Hamilton County, Tenn., criticized Chattanooga, Tenn.-based Erlanger’s decision to acquire the naming rights to the new home of the Chattanooga Lookouts, the…
Thirty-five hospitals and health systems have received 2025 Aster Awards for excellence in healthcare advertising. The hospital and health system Aster Award winners revealed in June are: AdventHealth (Altamonte Springs, Fla.) Adventist HealthCare Shady Grove Medical Center (Rockville, Md.) Arkansas…