Seattle-based UW Medicine has rolled out a new logo aimed at reinforcing its role as the health system of the University of Washington. The redesign includes the University of Washington’s official wordmark, which UW Medicine said in a Sept. 4…
Digital Marketing
The marketing firm for Escondido, Calif.-based Palomar Health attempted to tilt the results of a survey about the health system’s emergency department, the Valley Roadrunner in Valley Center, Calif., reported. In late August, the newspaper posted a survey asking readers…
A county mayor continues to press Chattanooga, Tenn.-based Erlanger Health for more details on its naming rights deal for a new minor league baseball stadium, the Chattanooga Times Free Press reported. Hamilton County (Tenn.) Mayor Weston Wamp criticized the deal…
Gainesville, Fla.-based UF Health will continue providing medical care to Team USA athletes through the 2026 Milano-Cortina Winter Olympics and the 2028 Los Angeles Olympic and Paralympic Games under an extended agreement with the U.S. Olympic & Paralympic Committee. UF…
Stickers have been popping up on walls and poles around Chattanooga, Tenn., promoting Chattanooga-based Erlanger Health’s naming rights for a new minor league baseball stadium. Only the health system said it didn’t put them there. “Someone’s out there slapping them…
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In an era of seismic change in healthcare — marked by rising costs, fierce competition, workforce shortages, and patients demanding seamless, digital-first access to care — the role of the Chief Marketing Officer has never been more complex or consequential.…
Opeyemi Oluwole joined Edison, N.J.-based Hackensack Meridian Health as chief marketing officer in late 2024, and hopes to turn the health system into a nationally recognized brand through personalized marketing, a consumer-focused approach to care, and touting its accomplishments and…
Epic Systems doesn’t have a traditional marketing department or advertise its products, relying instead on word of mouth and its founder and CEO Judy Faulkner, CNBC reported Aug. 16. Ardent Health CEO Marty Bonick told the publication that when he…
New York City-based Mount Sinai Health System will again serve as the official medical services provider for the U.S. Open Tennis Championships, marking the 13th year of its partnership with the United States Tennis Association. The tournament begins Aug. 18…
As health system budgets tighten, some marketing investments have been garnering a closer look. For example, in recent months, public officials have been questioning some health system stadium rights deals, which can cost millions of dollars per year. Marketing chiefs…