Digital Marketing

In highly competitive healthcare markets, hospitals and health systems are rebranding to differentiate themselves and stand out from competitors.

Fort Myers, Fla.-based Lee Health has inked a 10-year naming rights deal with MLB's Minnesota Twins.

Renton, Wash.-based Providence has the most YouTube subscribers of the 10 largest health systems in the country.

A West Virginia hospital is rebutting social media claims that employees walked out en masse, WTOV reported Nov. 20.

Here are five hospitals and health systems that have appointed new chief marketing officers, as reported by Becker's since Jan. 9:

In the intersection of healthcare and politics, a complex and increasingly prevalent phenomenon is emerging — hospitals and health systems taking disciplinary actions, including terminations and reprimands, against employees due to their stances on political issues. 

Baltimore-based Johns Hopkins Medicine has placed a physician on leave for anti-Palestinian social media posts, WMAR reported.

Eugene Woods, CEO of Charlotte, N.C.-based Advocate Health, has authored a book detailing the behind-the-scenes workings of running one of America's largest health systems.

A New York health system held a press conference to address what it called "rumors, misinformation and lies" being spread on social media that is scaring away patients, the Utica (N.Y.) Observer-Dispatch reported.

Tampa (Fla.) General Hospital received a $5 million donation from TGH board member Blake Casper.