Vancouver, Wash.-based PeaceHealth's new logo, of a dove in the style of a wood carving, is meant to reflect the health system's focus on whole-person wellness.
The brand launch is expected to take months to be incorporated into its system, according to a March 29 PeaceHealth news release.
"Brand is one of our most powerful signals to help caregivers, new talent and especially our communities understand where we are headed," Eric Switzer, vice president of marketing and communications, said. "Though logo is the most visible characteristic of a strong brand, it has touchpoints throughout caregiver, consumer and patient journeys."