The collaboration with the Manning family — Peyton, Eli, Olivia, Archie and Cooper — aims to expand access to specialized care for children across Louisiana and the Gulf South, according to a Feb. 5 hospital news release.
The rebranding was announced at a Feb. 5 pre-Super Bowl party. Hospital CEO Lucio Fragoso told nola.com that, while the financial details of the partnership are confidential, the gift is “transformational,” the outlet reported.
The hospital will implement a phased rebranding plan over the coming months, the release added.
Manning Family Children’s operates the 263-bed academic pediatric facility and a network of specialty clinics and primary care locations.