Kyruus, Brandify partner to expand health systems' digital presence, community reach

Kyruus, the Boston-based provider search and scheduling platform, has partnered with Anaheim, Calif.-based Brandify's localized digital marketing solution to help hospitals and health systems increase online visibility within their communities.

The collaboration will enable health systems to integrate optimized provider and location information from the KyruusOne data management platform into online search results for healthcare providers near a patient's location. Using Brandify's software, the data will be published to more than 200 websites, including Google, Apple, Yelp and Facebook, as well as navigation apps and search directories, all serving to improve visibility and accuracy of providers' online information.

"Health systems cannot underestimate the power of local search and accurate data for attracting consumers and fostering trust in their brands," Brandify CEO Manish Patel said in a statement. "Together, Brandify and Kyruus will be able to help health systems better tap into their provider data and ensure that online consumers have the information they need to find the right provider at the right place."

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