‘Daniel Tiger,’ TikTok: How 5 health systems captured digital marketing awards

Five health systems won gold at the 2023 Digital Health Awards in early June from the Health Information Resource Center.

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Here are the gold health system winners:

Digital health (social media)

Daniel Tiger Gets A Vaccine

UPMC (Pittsburgh) Health Plan and Fred Rogers Productions

Best Use of TikTok

Nationwide Children’s Hospital (Columbus, Ohio)

Digital health publications (booklets and brochures)

UPMC for Life Complete Care Your Guide to Healthy Living

UPMC Health Plan

Digital health publications (miscellaneous) 

The Well by Northwell

Northwell Health (New Hyde Park, N.Y.) with Revmade

Digital health publications (video)

Prostate Cancer: Proton Therapy & Advances in Treatment

Mass General Brigham (Somerville, Mass.)

Web-based digital health (banner ad)

Daniel Tiger Gets A Vaccine

UPMC Health Plan and Fred Rogers Productions

Web-based digital health microsite

SGMC Annual Report 2022

South Georgia Medical Center (Valdosta)

Individuals and Families Microsite

UPMC Health Plan

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