Marketing data company Luscid estimated the annual value of each of these front-of-jersey sponsorships. Here is how the deals involving health systems rank, according to the March ProSports Media story:
1. Sutter Health (Sacramento, Calif.) and Bay FC: $2 million
2. MD Anderson Cancer Center (Houston) and Houston Dash: $1.25 million
3. Providence (Renton, Wash.) and Portland Thorns: $1.08 million
4. Saint Luke’s Health System (Kansas City, Mo.) and Kansas City Current: $1 million
5. Kaiser Permanente (Oakland, Calif.) and San Diego Wave FC: $850,000
6. Orlando (Fla.) Health and Orlando Pride: $800,000
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.