Former Meta COO backs healthcare AI startup

Former Meta COO Sheryl Sandberg was among the investors that helped launch Cercle, a healthcare artificial intelligence startup focusing on women's fertility health, CNBC reported Nov. 8.

Cercle uses AI to organize medical records into a structured format for fertility clinics. The platform is designed to assist clinicians in creating a personalized fertility plan for their patients.

Ms. Sandberg, who served as Meta COO from 2008 to 2022, made the investment with her husband, Tom Bernthal, through their venture fund.

"Instead of continuing to collect cobwebs, the world's medical data should be leveraged to generate groundbreaking data-driven insights at speed and scale," Cercle CEO and co-founder Juan Carlos Riveiro said in a Nov. 8 news release. "These insights can catalyze medical breakthroughs and guide practitioners and patients to better healthcare decisions. That's the founding mission behind Cercle, to personalize and contextualize biomedical and genomics information so women can make better, more informed health decisions."

The company plans to expand beyond fertility care.

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