For the report, talkwalker used its social analytics platform to track positive and negative mentions of the payers.
Here are three takeaways.
1. Hartford, Conn.-based Aetna received 63.1 percent of the five insurers’ mentions.
2. Louisville, Ky.-based Humana — the smallest of the top five commercial payers — has one of the most active Twitter accounts and highest member engagement on social media.
3. Minnetonka, Minn.-based UnitedHealth, while the country’s largest private insurer, doesn’t reach as many members through social media as Aetna and Humana.
For the full report, click here.
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