The products would be a groundbreaking move into the marijuana sector by one of America’s largest consumer brands. Coca-Cola and Aurora Cannabis are “pretty advanced down the path” of a deal, according to the sources, who asked for anonymity given the confidentiality of the matter.
The sources said the cannabis-infused beverages would aim to ease inflammation, pain and cramping. While estimates differ, the consumer CBD market is expect to expand to $2.1 billion by 2020, up from $202 million in 2015, according to the report.
More articles on business:
The world’s 20 most-admired companies
Uber, Lyft drivers protest wages in Chicago
Uber unveils revamped branding, mission statement
At the Becker's 11th Annual IT + Revenue Cycle Conference: The Future of AI & Digital Health, taking place September 14–17 in Chicago, healthcare executives and digital leaders from across the country will come together to explore how AI, interoperability, cybersecurity, and revenue cycle innovation are transforming care delivery, strengthening financial performance, and driving the next era of digital health. Apply for complimentary registration now.