Jonathan D. Linkous, CEO of the American Telemedicine Association, put together a list of misperceptions about the telemedicine market based on feedback from entrepreneurs coming in to the American Telemedicine Association offices over the past 20 years, for mHimss.
Here is a list of six misperceptions about the telemedicine market:
1. It's not the technology — it's the service.
2. Despite what you hear, Medicare reimbursement is not the Holy Grail for telemedicine.
3. Healthcare institutions, physicians and industry are partners, not enemies.
4. Device regulation is not bad — it's good.
5. A great idea is born every minute, but few of them are successful.
6. Consumers don't buy healthcare themselves.
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Here is a list of six misperceptions about the telemedicine market:
1. It's not the technology — it's the service.
2. Despite what you hear, Medicare reimbursement is not the Holy Grail for telemedicine.
3. Healthcare institutions, physicians and industry are partners, not enemies.
4. Device regulation is not bad — it's good.
5. A great idea is born every minute, but few of them are successful.
6. Consumers don't buy healthcare themselves.
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3 Ways Telemedicine Can Help Alleviate the Physician Shortage