Health systems and physicians largely agree on where digital health should take healthcare. New research shows they often part ways on how to get there.
A survey of 100 health system executives and 233 physicians found executives tend to judge digital health by financial impact, strategic alignment and operational performance, while physicians weigh workflow integration, clinical utility and patient outcomes. Only one-third of executives rank clinician adoption and workflow integration among their top measures of success, while more than half of physicians call workflow integration the top prerequisite for a tool to be clinically useful.
Those differing definitions can quietly stall adoption, fragment digital strategy and leave investments struggling to scale. This report maps where the gaps open up and lays out practical steps to align stakeholders around shared goals.
Learnings include:
- Where executives and physicians agree on digital health’s potential—and where their definitions of success diverge
- Why clinician adoption challenges often start well before implementation
- How interest in AI, wearables and digital care is outpacing the infrastructure to support it
- What it takes to close the strategy-to-execution gap, beyond adding more technology