Picture a prospective patient comparing different care options in a conversation with an artificial intelligence tool. She never types your system’s name, never lands on your service line page and never appears in your funnel. Two of your competitors are in the answer. You are not.
This on-demand discussion gives healthcare leaders a clear read on where their organization currently stands in AI-driven discovery and what to do about it in the current budget year.
The conversation is led by a paid media director and an AI solutions specialist who work with health systems on exactly this problem. Rather than a forecast about where AI is headed, the session stays on the practical questions: how to evaluate present visibility, how paid and organic coverage work together, and which investments hold up against the ones that can wait.
It ends where most marketing teams are headed next — 2027 planning and the budget conversations that come with it.
Learnings include:
• Why AI has changed how patients find and compare health systems
• The opportunities and risks in AI search and AI advertising
• How paid and organic strategies combine to improve visibility
• Key considerations for 2027 planning and budget discussions