Care1st Health Plan Arizona, owned by Tampa, Fla.-based WellCare Health Plans, launched a pilot program targeted toward new mothers.
The program is a collaboration between Care1st and the digital health company Pacify Health. Through the program, Care1st will offer Medicaid members who are expectant mothers or up to 12 months postpartum access to the Pacify mobile app.
On the Pacify mobile app, a member is able to connect with healthcare providers such as nutritionists and lactation consultants for live video consultations. The app also uses push notifications to provide members with health and safety tips.
"We understand how important these early years are to both mothers and their young children when instilling healthy habits that will affect a lifetime," said Scott Cummings, Arizona state president of Care1st. "This collaboration is exciting because it will aid us as we strive to promote the health and wellness of our members in a more interactive and modern way."