The name change reflects “our enhanced focus on promoting the overall health and well-being of our consumers — our patients, members and communities — who are at the center of everything we do,” according to a health system news release.
The health system said the change also represents “the deepening alignment between our healthcare services and health plans.” By the end of this year, Sentara will unify the Optima Health and Virginia Premier brands under one brand: Sentara Health Plans.
Along with the name change, Sentara updated its logo.
The health system said the new logo retains elements of the original logo, and it will now begin the multiyear process of updating the logo throughout the geographic areas it serves.
