Partners rebrands to Mass General Brigham

For the first time in 25 years, Boston-based Partners HealthCare will have a new name: Mass General Brigham.

The largest health system in Massachusetts said the name change will highlight Partners' renowned Massachusetts General Hospital and Brighman and Women's Hospital, both in Boston. 

Partners first considered a name change to better reflect its academic medical centers in July. In September, the health system began asking employees for name ideas. 

The new name, announced Nov. 27, is part of a strategy for the health system to work more cohesively, Mass General Brigham's president and CEO Anne Klibanski, MD, said in a news release. Under the potentially $100 million rebrand, Mass General and Brigham and Women's will keep their own names. At this point it's unclear if the rest of the health system's hospitals will keep their names.

"The overall aim of our strategy and new name is to create the premier integrated healthcare system of the future, built on the strong reputations of our academic medical centers," Dr. Klibanski said in the release. "We will increasingly work as a single healthcare system that delivers excellence across the full spectrum of healthcare and is enabled by the strength of research, innovation, new technologies, our valued employees and work we do in communities — work that will impact health worldwide."

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