According to a Sept. 29 news release, the shared logo represents the two organizations’ commitment to paving the way for a new kind of patient-centered healthcare.
The brand refresh is part of continued investment in building and growing while serving patients in distinct but connected ways, according to the release.
“Summit Health is our primary and specialty care brand, and CityMD is our urgent care brand. Together, we support patients at every step of their care journey, connecting the dots to make it easy for them to access high-quality care and a better experience,” said Chief Marketing Officer Matt Gove.
Over the next 24 months, the new brand identities will merge across more than 370 physical locations in the U.S.
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