Ms. Simpson leads all global marketing and communications functions at Athenahealth, overseeing segment marketing, brand and communications, and research and editorial strategy. She is tasked with overseeing media, demand generation, advertising, content and communications strategies that drive awareness, consideration and advocacy for the brand. Ms. Simpson brings more than 25 years of experience in technology marketing and communications to the role, with a track record of building and sustaining brand strategies that generate market demand, drive revenue growth and enhance brand perception at scale. She joined Athenahealth in September 2022 and is also a champion for purpose-led organizations that drive positive change for all stakeholders. Before Athenahealth, Ms. Simpson served as chief marketing officer and head of corporate responsibility, diversity, equity and inclusion at Genpact, global head of marketing and communications at Publicis Sapient, and head of global communications and brand marketing at IAC/InterActiveCorp, where she oversaw marketing for more than 100 consumer internet and media brands.
