Ms. Mata leads the full marketing and communications function for Velatura Public Benefit, a multi-state health information exchange and health AI organization, managing brand strategy, product marketing, public relations, event management, website oversight and executive communications across multiple affiliated brands simultaneously. Ms. Mata brings subject-matter fluency, with a unique ability to speak directly to interoperability standards, Health Information Exchange policy and federal programs without requiring technical translation. Thus, she is able to produce messaging that is more specific and more credible than communications built on surface-level familiarity. Before joining Velatura, she served as director of public relations and brand standards and communications manager at the Michigan Health Information Network, where she developed deep expertise in health data exchange. She was recognized as a “Marketing Rising Star” by Swaay.Health in 2024 and serves on the Healthcare Information and Management Systems Society Michigan chapter board.
