Ms. Cooper leads marketing and sales as well as AI strategy at KNB Communications, a top 10 award-winning public relations and marketing agency serving healthcare, health tech and life sciences clients, with a recognized specialization in generative AI content marketing, generative engine optimization and answer engine optimization. A former marketing leader at Sony Electronics and a University of Maryland professor of marketing, Ms. Cooper redirected her career to healthcare after her son’s diagnosis with fully methylated Fragile X syndrome, driven by a conviction that even the most groundbreaking healthcare advances fall short if they cannot be communicated clearly and accessed by those who need them. Her AI-driven campaign work earned a gold “MUSE Award,” and she was named “Marketing Person of the Year” by the Health IT Marketing Community. She was also named one of Silicon Valley Business Journal’s “Women of Influence” in 2018. She has built a cross-channel following exceeding 100,000, sharing insights on emerging trends and the evolving role of AI in business.
