Since joining PointClickCare in 2022, Ms. McBride has led a transformative brand unification initiative, aligning the company’s identity after a period of rapid acquisitions. She oversees a team of 114 marketing professionals and has elevated the company’s brand strategy with data-driven insights, cross-functional collaboration and a strong voice-of-customer focus. Ms. McBride also spearheads the company’s flagship event, which annually convenes over 2,000 healthcare leaders to explore innovations in senior and post-acute care. Her fireside chat at the 2024 flagship event highlighted caregiving’s emotional depth and underscored the humanity behind healthcare tech. Her background in software as a service and product marketing, gleaned through her prior roles at sleep health company ResMed, informs her strategic vision.
