Ms. Mendoza brings 20 years of experience in marketing across business-to-business and business-to-consumer industries, now leading brand strategy and growth for healthcare information exchange and revenue cycle management company Vyne. Her omnichannel expertise spans branding, reputation management and conversion-focused strategy for growth-stage and enterprise organizations. She has led successful marketing campaigns during crises like the pandemic, proving her strategic adaptability. Ms. Mendoza’s leadership has contributed to Vyne’s consistent Inc. 5000 rankings, acknowledgement as a Digital Health Hub finalist for 2024, and recognition as a “Merit Award” winner for Change Communications in 2025. A passionate mentor, she is also a founding board member of Women in DSO and is a frequent speaker at professional development events.
