Ms. Sampson provides enterprisewide leadership for Children’s Hospital of The King’s Daughters Health System, a nonprofit pediatric system whose holdings include the 266-bed Children’s Hospital of The King’s Daughters, the state’s only freestanding, full-service children’s hospital, a level 1 pediatric trauma center, 19 primary care pediatric practices, three urgent care centers and two outpatient surgery centers, supported by more than 4,500 team members and physicians. The system admits approximately 5,000 children annually and records more than 760,000 visits each year, serving a population of more than 500,000 children across southeastern Virginia and northeastern North Carolina. With 36 years of service to the organization since joining in 1990 as director of public relations, Ms. Sampson led critical enterprise functions including strategic planning, government relations, philanthropy and patient experience before becoming CEO. Her most dynamic contribution has been developing mental health services across the full continuum of care, culminating in Children’s Pavilion, a 60-bed inpatient and outpatient mental health hospital for children and adolescents that opened in October 2022. She also led the “Lighting the Way” philanthropic campaign, which secured $85 million for the system’s mental health initiative. A steadfast advocate for reimbursement stability given the system’s high Medicaid utilization, Ms. Sampson has been recognized on “The Virginia 500 Power List” by Virginia Business in 2024 and 2025, and serves on the Virginia Hospital & Healthcare Association executive committee.
