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Greg Madsen

CEO, and Vice President of Carilion Clinic Eastern Division

Carilion Rockbridge Community Hospital

Lexington, VA

Mr. Madsen serves as vice president and CEO of Carilion Rockbridge Community Hospital, which is part of Roanoke, Va.-based Carilion Clinic. His role includes overseeing the 25-bed critical access hospital and outpatient care as well as outreach activities. He has regional responsibility over care delivery in four Carilion regions. Since the pandemic, the facility has been steadily working to expand surgical services and capacity. Mr. Madsen has overseen renovations to the hospital system’s operating rooms, new pharmacy space, labs and staff work areas and consolidated ambulatory and post-anesthesia care units. He has also brought new services and offerings like neurology and family medicine to the region.

Becker's Recognition

Greg Madsenhas been named a Becker's honoree on the lists below.

2025 Winner

Executives

Community Hospital CEOs to Know

Community hospitals are often the unsung heroes in healthcare, and CEOs are tasked with managing the delivery of coordinated and affordable community care. Beyond just acute care, many community hospital CEOs also ensure that patients can access primary care, rehabilitation, public health services and other resources. Executives are responsible for fostering a positive workforce culture, overseeing strategy, expanding service lines and maintaining financial stability.

CEO

2026 Winner

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146 Rural Hospital and Health System Presidents and CEOs to Know

Rural hospitals allow patients from remote areas to receive care without traveling long distances or sacrificing quality. The CEOs leading these necessary institutions take on a variety of responsibilities to ensure rural communities have access to top-tier healthcare.

CEORural & Critical Access

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