Ashley Medical Center is a critical access hospital and skilled nursing facility, where Mr. Heupel leads strategic, financial and clinical operations as its CEO. Under his leadership, the organization has earned key designations, including acute stroke ready status, trauma 5 designation, and a “Bronze Quality Award” for excellence in skilled nursing care from Agency for Health Care Administration/National Center for Assisted Living. He has driven a major financial turnaround by boosting revenue and cutting operational costs through contract renegotiations and improved revenue cycle management. He has also led upgrades to clinical technology and facilities, while launching new community-focused services like eye care and chiropractic care. Notably, Mr. Heupel remains hands-on in care delivery, serving as an on-call paramedic 5 to 6 days a week.
