Mr. Cook oversees the execution of the system’s strategic pillars of affordability, accessibility, population health and sustainability to forward Vail Health’s mission of elevating health across rural mountain communities. During his tenure as president and CEO, he has focused on expanding access to high-quality, affordable patient care, led the integration of primary and specialty care with the addition of Colorado Mountain Medical, oversaw the completion of a $350 million hospital renovation, and expanded operations in neighboring counties, including the opening of two new ambulatory surgery centers and a comprehensive outpatient medical center. He is passionate about addressing the community’s behavioral health crisis, leading the launch of the Vail Health Behavioral Health Innovation Center and the opening of both an outpatient behavioral health clinic and a 28-bed inpatient behavioral health hospital.
Becker's Recognition
Will Cookhas been named a Becker's honoree on the lists below.
2023 Winner

Executives
80 Rural Hospital CEOs to Know
Rural hospitals are critical to the success of the U.S. healthcare system to expand access to care in remote areas. CEOs at the helm of these important community institutions have many responsibilities to make sure their hospitals thrive.
The executives featured on this list have put their heart and soul into ensuring their communities have access to the best healthcare services possible. While rural hospitals across the country have faced closure in recent years, these leaders have developed a model for not only surviving, but thriving.
2024 Winner

Executives
Rural Hospital CEOs to Know
Rural hospitals allow patients from remote areas to receive care without traveling long distances or sacrificing quality. The CEOs leading these necessary institutions take on a variety of responsibilities to ensure rural communities have access to top-tier healthcare.
2025 Winner

Executives
Rural Hospital CEOs to Know
Rural hospitals allow patients from remote areas to receive care without traveling long distances or sacrificing quality. The CEOs leading these necessary institutions take on a variety of responsibilities to ensure rural communities have access to top-tier healthcare.
2026 Winner

Executives
146 Rural Hospital and Health System Presidents and CEOs to Know
