Mr. Long leads Allina Health’s marketing, communications and media relations teams, driving innovative strategies that strengthen the organization’s reputation, engage communities and deliver measurable results. He oversees high-impact initiatives such as the Minnesota United Football Club partnership, which integrates Allina Health’s sports medicine expertise with youth mental health programs like the award-winning “Change to Chill”. Mr. Long’s team produces Emmy-winning storytelling content, including the “My Allina Health Story” series, which highlights patient triumphs and caregiver dedication to fuel multi-channel engagement. His leadership has expanded the reach of the Healthy, Set, Go e-newsletter, achieving open rates of 47.1% and generating over 1,200 patient appointments in 2024 alone. He also launched All Together Better magazine and “All Together Better Month” to inspire employees, board members and donors while boosting morale across the system. Mr. Long was recognized as a Twin Cities Business “Notable Marketing Leader” for 2025.
