Ms. Addesso has been with Hackensack Meridian Health since 2016 and assumed the role of vice president of brand strategy in 2021. In her role, she manages creative and media agency initiatives for all advertising campaigns. She collaborates with data and analytics teams to help identify community perspectives, develop strategic sponsorships, cultivate relationships, and inform next steps. Her work leads new patients to seek care at HMH, drives enrollment in Medicare Advantage and secures cost savings for the media team. Under her leadership, HMH has earned industrywide honors, including four Telly Awards.
