Ms. Clouser is the senior leader of strategy, marketing, communications and brand for Carilion Clinic, a nonprofit health system serving nearly 1 million Virginians across seven hospitals. Since joining the organization in June 2023, she has led major initiatives including consumer brand and web research, internal and social media audits, and a revamp of market analysis to strengthen business intelligence and support strategic decision-making. Ms. Clouser oversees a 55-person team managing a wide scope of functions ranging from corporate communications and crisis response to service line marketing, digital strategy and creative services. She also established a cross-functional consumer experience steering committee to enhance the patient journey from provider search to post-care. With more than 30 years of experience, she previously held leadership roles at Altamonte Springs, Fla.-based AdventHealth, where she helped open the system’s most successful hospital and grow its West Florida Division to $3 billion in revenue. Her career also includes strategic marketing leadership for Shriners Hospitals for Children and Easter Seals Florida, both headquartered in Tampa.
