Ms. Andreadis drives strategic growth and digital transformation at Penn Medicine, an $11 billion organization ranking among the top 5% of academic medical centers in research grants. She plays a pivotal role in positioning health systems as industry leaders through data-driven marketing and by speaking nationally and globally on issues related to advancing brand, growth marketing aligned to business outcomes and digital patient experience. At Penn Medicine, she oversees brand, communications, physician outreach, business-to-business and business-to-consumer marketing, call centers, digital patient engagement, customer relationship management and customer analytics. Her expertise spans strategic planning, brand development, partnership marketing, marketing technology and digital innovation. She co-leads Penn Medicine’s mission to align and elevate digital patient touchpoints throughout the care continuum, including digital optimization, phone inquiries, texting, portal communications and beyond. She restructured and integrated teams across the broad geography Penn Medicine serves and created agile planning processes to maximize impact. Previously, as the former chief marketing officer at Los Angeles-based UCLA Health, Ms. Andreadis helped the system transform global branding, led award-winning influencer campaigns, and impacted financial and marketing attribution modeling.
