Mr. Pullin is the senior vice president of institutional affairs and chief brand and communications officer at The University of Texas MD Anderson Cancer Center, where he leads a 200-person team focused on marketing, communications, public relations and philanthropic engagement. He has implemented a multi-year marketing strategy that significantly increased MD Anderson’s national awareness by 20%, its brand value by 66% and its cancer message share by 22%, with marketing now accounting for 20% of new patient arrivals. Mr. Pullin also led a consolidation of the institution’s social media presence, a revitalization of internal communications and the rollout of a branded merchandise initiative that deepened stakeholder engagement. He guided the expansion of the organization’s arts experience program to create healing environments in new clinical facilities, while his digital initiatives tripled annual website traffic to 23 million visitors. His leadership emphasizes data-driven performance and employee brand ambassadorship, resulting in award-winning content and a 2024 media publicity value of $95 million.
