Since 2014, Mr. Echols has served as vice president of marketing and communications for Northside Hospital, one of Georgia’s largest health systems with over 5.3 million annual patient encounters. He leads all marketing and communications functions, including advertising, media relations, digital strategy, community partnerships and brand management, while also contributing to planning, real estate and foundation initiatives. Mr. Echols spearheaded a complete brand overhaul focused on enhancing the patient, family and employee experience, and has since led data-driven campaigns that align with evolving community needs. During the Covid-19 pandemic, he launched the impactful “Healers, Helpers, Heroes” and “#TalkAboutIt” campaigns, the latter generating Northside’s highest-ever social media engagement. Most recently, his award-winning “Look to Northside” campaign, which featured 48 patient stories and garnered more than 57 million media impressions, helped restore public confidence in healthcare post-pandemic, leading to increased digital engagement and brand visibility.
