Mr. Chaplin serves as system chief marketing officer for City of Hope, leading strategic marketing initiatives to strengthen brand positioning and patient engagement. Following City of Hope’s acquisition of Cancer Treatment Centers of America, he successfully integrated the marketing teams and directed a comprehensive national rebranding to City of Hope, Cancer Center. Mr. Chaplin also revamped the centralized marketing structure to better support decentralized site-based teams, enhancing efficiency and alignment across the system. His leadership spans multiple industries, with prior executive roles at TransUnion, Experian, Crocs and The Walt Disney Company.
