Ms. Smith serves as chief marketing and digital officer at Roper St. Francis Healthcare, where she leads an integrated marketing, communications and digital strategy function for Charleston’s largest nonprofit health system. Reporting directly to the CEO, she oversees growth, brand and engagement efforts for four hospitals, more than 120 ambulatory locations, and a workforce of 6,000 employees and nearly 1,000 providers. Since joining in 2022, Ms. Smith has transformed the system’s marketing effectiveness by employing data-driven strategies, expanding digital engagement tools and enhancing patient experience programs. She co-founded the health system’s first patient portal steering committee and played a key role in launching a new EHR portal that consistently exceeds activation goals. Her initiatives include modernizing the online provider directory, launching an AI chatbot, developing targeted physician and nurse content strategies, and creating a strategic communications framework. Ms. Smith brings more than 30 years of healthcare marketing experience to her role, including a 20-year tenure at Baltimore-based Johns Hopkins Medicine.
