Ms. Owen, chief marketing and communications officer for Winship Cancer Institute of Emory University, has revolutionized the institution’s marketing and communications strategy, earning 22 industry awards for her team’s achievements. She led the award-winning integrated campaign for Winship at Emory Midtown, generating over 3,300 leads, 352 million media impressions and unmatched consumer recall, with nearly half of surveyed consumers expressing a strong likelihood of choosing the new facility. Ms. Owen’s strategic leadership spans branding, public relations and multi-channel outreach, leveraging market research to drive data-informed decisions. She has redefined Winship’s storytelling through award-winning platforms such as Winship Magazine, a redesigned website and impactful social media campaigns. Her efforts have not only strengthened consumer engagement but also aligned institutional goals across Emory University and Emory Healthcare, fostering donor support and community partnerships.
