Ms. Schulz Kouandjio leads growth and marketing strategies at Oklahoma’s flagship academic health system, OU Health. She oversees brand and growth strategy, driving the utilization of OU Health’s tertiary and quaternary services and building reputation. During her tenure, she has expanded partnerships across the state, increasing the system’s new analytic case market share for cancer services from 22% to 38%. Her efforts have contributed to a 19% total growth in new hospital patients year-over-year and approximately 40% growth in new patient visits for ambulatory care from fiscal year 2023 to fiscal year 2025. Since joining OU Health in 2018, she has spearheaded the implementation of the system’s first business development review committee and business development unit, enabling organizational alignment and strategic growth. As one of the longest-serving members of the health system’s executive team, Ms. Schultz Kouandjio played a pivotal role during the 2021 merger of the OU College of Medicine faculty practice with OU Medicine, creating OU Health. In 2024, she established the clinical strategy governance committee, leading growth planning for the leadership, physicians, directors and managers, ultimately concentrating resources to impact performance in the coming years. She led the market research, development and creation of OU Health’s brand identity and is recognized as a thought leader in growth, organizational development and marketing strategy.
