Mr. Fernandez serves as chief marketing and communications officer for Children’s Health, where he leads enterprisewide strategies that elevate brand visibility, foster community engagement and support organizational growth. Since joining in 2023, he has played a key role in major system milestones, including leading the communications strategy for the largest expansion in Children’s Health history, a new pediatric campus in partnership with UT Southwestern. He also drove record-breaking engagement with over 450 media stories and a 64% rise in social impressions. In addition, he launched “MarCom Reimagined,” restructuring the marketing and communications team into three integrated pillars focused on operations, activations and digital transformation, which enhanced collaboration and innovation without increasing headcount. He also had a hand in introducing community-facing initiatives like Spanish-language content and partnerships with the Hispanic/Latinx Organization of Leaders in Action employee workgroup to better serve the region’s Hispanic population. Under his leadership, Children’s Health has redefined its social media strategy, achieving significant year-over-year engagement growth.
