Ms. McAllister serves as senior vice president of brand experience at Texas Health Resources, where she leads brand strategy, marketing, digital experience, communications, public relations and advertising across more than 400 access points, including hospitals, physician groups, virtual care and urgent care clinics. With over 25 years at Texas Health, she has played a pivotal role in several major initiatives, including the 2010 system rebrand, branding of primary and specialty care practices, and the 2020 launch of the Breeze Urgent Care brand, which has grown to 26 locations. In 2021, she led a digital marketing and customer relationship management transformation, enhancing the system’s consumer engagement capabilities. Known for her data-driven approach and collaborative leadership, she aligns multidisciplinary teams to improve the patient experience and drive business outcomes. Her responsibilities expanded in 2024 to include marketing and communications for Southwestern Health Resources, the clinically integrated network formed with UT Southwestern.
